Message & media strategy for our digital-first world
Hi! I’m Rachel.
I’m a digital-first message & media strategist.
I help values-aligned organizations harness new tools & data to develop the messaging & media strategies they need to drive impact in today’s rapidly evolving, digital-first media landscape.
The media landscape has never been more fragmented, diverse, or digital-first. Yet too many organizations are still using strategies & methods from a bygone era.
Services
Message & Content Strategy
Creating impact is about getting the right message to the right people. Using an iterative approach powered by leading technology & data tools, we’ll figure out who you need to talk to, what you need to say, how & where you can best say it, and what assets you’ll need to actually break through.
Media & Channel Strategy
From ad bans, to influencers, to OTT (oh my!), the digital media landscape has never been more fragmented OR digital, and things continue to evolve rapidly. I’ll help you navigate to ensure you’re maximizing all available channels, paid and organic—and to ensure your media plans look relevant to 2023, not 1993.
Digital Program Infrastructure
So you’ve got a plan—but do you have the staff, budgets, tools, and vendors you’ll need to actually execute it? Today’s programs don’t look like those of years past; our staff structures shouldn’t either. Whether you’re just launching, or looking to modernize, I can set your program up for success in today’s digital landscape.