I'm a seasoned campaign & messaging strategist with deep digital expertise.

 

I've launched and led large-scale campaigns, organizations, and teams in fast-paced, high-stakes environments across the political, nonprofit, and corporate sectors for more than a decade.

Previous Work Experience

Do Big Things

Managing Director of Creative Strategy
2018 - 2020

  • Co-founded and launched DBT, a women-owned and women-led digital agency whose team is 50% people of color.

  • Led the 9-member strategy team as they serviced 15-25 clients and $2+ million in revenue annually.

  • Drove business development, personally generating $1 million in sales in 2020.

  • Developed and executed digital strategies for client partners like NBC Universal, Google, Etsy, Supermajority, Paid Leave US, Rep. Lauren Underwood, Rep. Peter Welch, Judge Lina Hidalgo, and more.

270 Strategies

Senior Project Manager
2014 - 2018

  • Developed and executed digital strategies for client partners like United Way Worldwide, Uber, Make It Work, Child Care Aware of America, Latino Victory Project, Ms. Foundation for Women, Florida Conservation Voters, Joyce Foundation and more.

  • Managed 3 associates as direct reports, overseeing their client work and professional development.

Previous Roles

  • Snyder Pickerill Media Group
    Producer, 2013 - 2014

  • Illinois Senate Democrats
    Communications Staff, 2011 -2013

  • Friends of John Sullivan
    Campaign Manager, 2012

  • Michigan Democratic Party
    Tracker for 7th CD, 2010

  • Julie Hamos for Congress
    Field Organizer, 2009 - 2010

More than work…

Campbell Family
 

Because we all know there’s much more to a person than what fits on their resume, here’s a little bit more about me:

  • My pronouns are she/her.

  • I was born and went to college in Oklahoma, and was raised in downstate Illinois. I’m Midwestern, through and through (including the stuff about being nice and liking ranch).

  • My politics are anti-racist and feminist. I believe we’d all be a lot better off if we listened to, empowered, and centered the needs of women, especially women of color.

  • I started my career working down-ballot and Congressional campaigns in red-to-blue turf, which is (in part) why I’m a scrappy, problem-solving, GSD kind of person.

  • My first and most important job is being mom to Lily and Fletcher, and partner to Steve, which is why I’m offline most nights from (at least) 6-8 pm.

  • I love gifs, memes, podcasts, and finding new, fast, quasi-healthy dinner recipes to add to my well-curated collection.