Services

A few of the things I can help you with

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Message & Content Strategy

We can’t poll before every tweet, but that doesn’t mean we have to message in the dark. I believe message development should be an ongoing, iterative, data-informed process. It starts with leveraging best-in-class research tools to understand your target audience, the current conversation, and learning what messages, messengers, and content work best to influence both.

In addition to more traditional research tools like polling and focus groups, I believe in rounding out your research picture with modern tools like social listening and media monitoring software, RCT-testing, online surveys, scaled qualitative research, and more.

 

Messaging Services

  • Social Listening & Media Monitoring

  • Message Testing & Research

  • Creative Strategy & Copywriting

  • Audience Research & Definition

  • Message and Tone of Voice Development

  • Brand Positioning & Competitive Analysis

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Media & Channel Strategy

The way people interact with media has been rapidly changing, yet too many media strategies and buys look exactly the same as they did 30 years ago. The media landscape has never been more digital, fragmented, or fast-paced; your media strategies should be, too.

We live in the most media-saturated environment in history. That means it has never been easier to reach people with media — but also means it has never been more challenging to break through. TV viewership is increasingly fragmented and moving towards streaming; social media audiences vary widely by platform; trust in media is now a hyper-partisan issue; and influencer marketing is exploding. This is why it is essential to understand exactly who your target audience is, and where and how they spend their time. With that understanding, the challenges of a fragmented media landscape become opportunities for targeted, digital-first, innovative media strategies that strengthen trust, deepen engagement, and drive greater impact.

Stop copy/pasting your media strategy. Together, let’s design the custom digital-first media strategies you need to reach your unique audiences and achieve your goals.

 

Media Services

  • Digital Advertising Strategy

  • Earned and Owned Media Strategy

  • Content Distribution Networks and Social Ambassador Programs

  • Paid and Organic Influencer Engagement

  • Social Media Community Management Strategy

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Digital Program Infrastructure

So you’ve got a plan—but do you have the staff, budgets, tools, and vendors you’ll need to actually execute it? Today’s programs don’t look like those of 5, let alone 10 years ago; so our staff structures and vendors shouldn’t either. Whether you’re just launching, or looking to modernize, I can help you bring your program up to speed for today’s digital landscape. With deep relationships across the political sector, I can help you assemble the staff, partners and tools you’ll need to succeed.

 

  • Staffing Plans & Hiring Support

  • Coaching and Training for Staff

  • Vendor Referrals and Procurement

  • Guidance on Tool & Software Selection

  • Budget Development & Analysis

  • Strategies for Cross-Team Collaboration & Integration

 

Other Services

 

Although these are not my current areas of focus, I also bring years of experience with the following additional services to the table:

  • Acquisition Strategy

  • Fundraising Strategy

  • Website & CRM/CMS Strategy

  • Email Marketing and Strategy

  • Branding and Logo Development

Oh! And Training!

 

I am also available to develop and facilitate trainings on any of the above topics for groups large and small. Get in touch and let’s design a curriculum to suit your needs.